DIGITAL MARKETING : Konsep, Riset Empiris, Pengukuran

Penulis :

Dr. Herning Indriastuti, SE., MM

Robiansyah, SE., M.Sc

 

136 Halaman 16 x 23 cm

ISBN :

Cetakan Pertama, Januari 2023

Buku DIGITAL MARKETING : Konsep, Riset Empiris, Pengukuran ini berisi beberapa topik bahasan di antaranya :

  • INTERNET BANKING PROBLEM
  • MOBILE BANKING SERVQUAL
  • SMARTPHONE ADVERTISEMENTS
  • WEB ATMOSPHERE
  • WEBSITE QUALITY OF TRAVEL AGENCY
  • SOCIAL CONNECTEDNESS
  • SOCIAL MEDIA COMMUNICATION
  • SOCIAL MEDIA ENGAGEMENT
  • SOCIAL MEDIA INFLUENCER
  • SOCIAL MEDIA MARKETING ACTIVITIES
  • ONLINE BRAND COMMUNITY
  • ONLINE PERCEIVED RISK
  • ONLINE CONSUMER REVIEW
  • ONLINE SECONDHAND SHOPPER QUALITY
  • ONLINE SERVICE RECOVERY
  • FACEBOOK APPS ACTIVITIES
  • FACEBOOK COMMERCE BEHAVIOR
  • FACEBOOK CUSTOMER ENGAGEMENT
  • FACEBOOK FAN PAGE CHARACTERISTICS
  • FACEBOOK PERCEIVED VALUE
  • INSTAGRAM ACCOUNT CHARACTERISTICS
  • INSTAGRAM FEATURES
  • INSTAGRAM MARKETING ACTIVITIES
  • INSTAGRAM MICRO INFLUENCER
  • GENERATED CONTENT
  • INSTAGRAM STORIES
  • TIKTOK VIDEO ADS BEHAVIOR
  • SHORT VIDEO MARKETING
  • TRAVEL BLOG VIDEO
  • VIDEO LIVE STREAMING
  • YOUTUBE PRODUCT REVIEW
  • CELEBRITY ENDORSEMENT
  • E-WOM BEHAVIOR
  • E-WOM INFORMATION
  • ONLINE BRAND ADVOCACY
  • VIRAL MARKETING
  • AIRLINE E-TICKETING
  • INTELLIGENT PERSONAL ASSISTANT
  • AUGMENTED REALITY
  • ONLINE TRACEABILITY
  • VIRTUAL REALITY
  • AUDIENCE INVOLVEMENT WITH KOREAN ENTERTAINMENT
  • ONLINE FOOD DELIVERY SERVICE
  • EMOTIONAL INTERACTION IN SOCIAL COMMERCE
  • GAMES USER EXPERIENCE
  • CONSUMER EMPOWERMENT
  • E-CRM BANKING SERVICES
  • EMAIL ADVERTISEMENT
  • E-SERVQUAL ONLINE TRANSPORTATION
  • MUSIC STREAMING CHARACTERISTICS
  • ONLINE RESTAURANT MENUS